Yahoo bests Google as most trafficked site in July
For the first time in over two years, Yahoo has bested Google in total Internet traffic. According to the latest ComScore figures, Yahoo was the most visited family of sites in July, with 196.5 million visitors. Google came in second with 192.2 million visitors, and Microsoft took the third spot with 179.5 million visitors. Facebook and AOL rounded out the top five, with Amazon missing the top five by 7 million unique visitors.
However, many Internet users are already questioning Yahoo’s top spot, citing that their increase in traffic was due to its acquisition of Tumblr. ComScore has responded in a statement to Marketing Land, where they debunk this theory stating, “Tumblr is not currently included in the Yahoo! Sites roll-up. Seems there are other factors at play, and given how close Yahoo Sites and Google have been in recent months it can likely just be normal seasonal/month-to-month fluctuations.”
Yahoo has undergone a series of changes since ex-Googler Marissa Mayer took over as CEO just over a year ago. Yahoo has put many of its services to the chopping block, bringing a renewed focus to Yahoo properties that do well instead. Flickr has undergone a major redesign, and Yahoo’s Tumblr acquisition makes them a bigger player in the social space. Even Yahoo’s logo has been redesigned to hammer home a new era at the company.
Yahoo’s investors have responded favorably as well to the Mayer-controlled company, as the company’s stock has doubled in value since Mayer’s hiring last year. Yahoo is back, and is setting itself up to be a major player again in the web space.
While certainly this isn’t time for Google to panic – nobody goes around saying they’re going to Yahoo something – it does show how a change in leadership can have huge effects on a company. Mayer’s takeover at Yahoo has been positive so far, where as the jury is still out for Tim Cook at Apple.